Summer 2012 course-Fashion Industry Now: Paris

Field trip to the Madame Gres exhibit


Haven’t made your plans for Summer 2012 yet? Why not take a 2-week intensive Fashion Industry Now: Paris course.  The course is open to both degree and non-degree seeking students.  Anyone interested in getting to know the city of Paris as a fashion insider, will want to check out this exciting course.

Students in this course will gain a general understanding of the fashion industry and current digital fashion marketing trends. With Paris serving as the backdrop, students will find their own inspiration from the streets, fashion exhibitions, retail districts, and learn how to translate these into marketing messages. The class puts an emphasis on written work with individual trend spotting blogs, and team projects including developing a customer marketing strategy. Students must bring a laptop and a digital camera with software to upload images.

Click here for Registration Info: Fashion Industry Now: Paris PNPA0230  (2 college credits)
—Click on Summer Intensive Studies: Paris.
—Click on PNPA0230 Fashion Industry Now: Paris

Section A  runs the first two weeks, July 2 – 13, 2012.
Section A1 runs the second two weeks, July 16 – 27, 2012.
You pick the weeks which work best for your Summer schedule.
Instructor:  Gretchen W. Harnick, Assistant Professor, Fashion Marketing.

Alexis and Lisa in the Madame Gres exhibit

Students presenting their customer profile project

Visit some of the Tumblr pages created in Summer 2011: Parsons Salle Fellini Tumblr page, Le Petit Chic, GiGi and Just Ones and Zeroes.  Many of the students have continued with their pages, let them what you think of their work!  Email me with any questions – I hope to see you in Paris this summer!

Final Projects