Handbag Designer 101 Workshop

Students are invited to attend The Handbag Designer 101 Workshop which will discuss and uncover key points and insider tips about launching a handbag  line, sourcing, production, bringing products to market and managing steady growth via modern/traditional tools like social media, blogging, print editorial, product placement and more.

Monday, October 24th, 2011 from 9am-5pm
*Check-in starts at 8am.
Fashion Institute of Technology
Katie Murphy Amphitheatre
27th Street at 7th Avenue
At the Intersection of 27th Street and 7th Avenue
New York, NY 11217

Ticket Price: $35 (FULL-TIME STUDENT PRICE ONLY)

Note you MUST bring a copy of your HBD101 receipt and all parties must be in attendance with the ticket purchaser in order to attend. You must have your student ID at check-in. Visit http://www.handbagdesigner101.com/p/purchase_ticket_hbdworkshop_student for tickets. Standard non-student price $95.

8:00 am

REGISTRATION BEGINS

*Note you MUST bring your STUDENT ID at Check-In*

9:00 am

WELCOME & OPENING REMARKS

9:15 – 9:45 am

KEYNOTE ADDRESS

Teri Agins, Freelance Fashion Journalist,
Wall Street Journal Columnist & author of The End of Fashion

9:45 – 11:00 am

GOING PRO THE ASPIRATIONAL JOURNEY

THIS CAN HAPPEN TO YOU!

•Carlos Falchi, 2007 Lifetime Achievement Recipient
for the Independent Handbag Designer Awards

•Uri Minkoff, CEO of Rebecca Minkoff

•Monica Botkier, Founder of Botkier

11:00 – 11:45 am

DESIGNING INTO A PRICE POINT:

THE REAL TRUTH OF BECOMING A SUCCESSFUL DESIGNER

Eva Jeanbart-Lorenzotti, Founder & Creative Director of Vivre.com (Moderator)

•Mickey Ateyeh, Jewelry & Accessory Design Consultant

•Steven Alan, Founder of Steven Alan

•Nancy Behrendt, VP Merchandising of Ebags.com & Handbags.com

11:45 – 12:30 pm

LAUNCH YOUR LINE FROM INCEPTION

TO PRODUCT PLACEMENT

Jessica Dickler, CNN Money (Moderator)

•Melissa Motola, Founder of Global Lux Visionaires

•Shira Sue Carmi, Founder of The Launch Collective

•Orit, President of the O Group

12:30 – 1:00 am

BREAK

1:00 – 1:45 pm

WHAT THE BUYERS ARE REALLY LOOKING FOR

Mercedes Gonzalez, Founder of Global Purchasing Companies (Moderator)

•Lincoln Moore, VP DMM of Fashion and Accessories of Saks Fifth Avenue

•Steven Ginsberg, Owner of Verve Boutique

•Dale Lindholm, Owner of Pure Accessories Showroom

1:45 – 2:30 pm

BLOGGERS GONE PRO

HOW TO CONVERT YOUR BRAND INTO BUSINESS

Lauren Stephenson, Freelance Fashion & Accessories Industry Writer & Consultant (Moderator)

•Tamu McPherson, Founder of All The Pretty Birds and
Fashion Director of Grazia Italia

•John Jannuzzi, Founder of Textbook Blog and Style Editor of Lucky Magazine

•Macala Wright Lee, Founder of FashionablyMarketing.Me, CEO of WHY THIS WAY.
and Social Media Director for WWDMAGIC

2:30 – 3:15 pm

PRODUCING GREEN PRODUCTS

Emma Grady, Founder of Past, Fashion, Future (Moderator)

•Pete Lankford, Creative Director for Timberland Earthkeepers & Timberland Boot Company

•Benita Singh, Co-Founder of Source4Style

•Summer Rayne, Co-Founder of Source4Style

•Anthony Lilore, Founder of Restore Clothing

3:15 – 4:00 pm

ROLE OF FUNDING IN FASHION

WHO IS WORTHY OF GETTING MONEY

Colleen DeBaise, Special Projects Director of Entrepreneur Magazine (Moderator)

•Martin Okner, President of S.H. Martin & Company

•Richard Kestenbaum, Founder of Triangle Capital LLC

•Gary Wassner, Co-CEO of Hilldun Corporation

•Peter Fields, Esq., Head of fashion law practice at
Ritholz Levy Sanders Chidekel & Fields

4:00 – 4:45 pm

TODAY’s PR & EDITORIAL LANDSCAPE

Jess Zaino, Celebrity Style Expert & Member of
Glamour.com’s Young & Posh Blogger Network (Moderator)

•Jessica Kleiman, Vice-President Public Relations of Hearst Magazines

•Jacqui Stafford, Executive Style Director of Shape Magazine

4:45 – 5:00 pm

CLOSING REMARKS & THANK YOU!

5:30 – 7:00 pm

POST-WORKSHOP COCKTAILS (VENUE TBD)