PAFM 1182- New York Trend Spotting

New York City is known as the fashion capital of the world. The retailers of Madison Avenue, SOHO, Harlem, and NOLITA, as well as people watching on the streets of NYC are a merchandiser’s greatest trend resource. This course focuses on fashion forecasting, competitive retail analysis and trend forecasting. Through lectures and weekly field assignments, this course enables students to learn about trend forecasting and the merchandiser’s role in defining “cool”.