On March 28th, vitaminwater and the Council of Fashion Designers of America (CFDA) partnered to create an online design competition. vitaminwater is working with a prestigious style council comprised of CFDA designers and industry experts to judge and choose 10 talented up and comers to join them in NYC for an insider look at the fashion industry and will ultimately choose 1 winner who will showcase their design to the masses!
vitaminwater is creating an exclusive line of t-shirts called the “vitaminwater color collection”. The shirts are inspired by vitaminwater, and the line will be designed by some of the best in the industry. Six (6) CFDA Members have agreed to design a graphic for a t-shirt inspired by a vitaminwater color and the brand’s tag line/words of optimism. The 7th item to be included in the CFDA/ vitaminwater color collection will be designed by a student chosen by a select Committee of “style experts”. The students will be asked to submit an application, along with a sketch of their design for the t-shirt and a mood board (the students inspiration behind their design). The winning student will have his/her t-shirt produced and sold along with the CFDA Members on eBay.
More information regarding the program can be found at apps.facebook.com/colorcollection. Entries will be accepted until July 15th, 2011. Parsons students should apply!