The CFDA has entered into a partnership with Diet Coke, who is interested identifying the graphic element that best supports their current STAYEXTRAORDINARY campaign. Limited-edition t-shirts featuring the winning design will be produced and available at Target stores this Fall.
Please see the attached DESIGN BRIEF for full details on the STAYEXTRAORDINARY Design Challenge.
“Design an original “extraordinary” graphic element for a woman’s t-shirt that makes a statement about Diet Coke and those who drink it”.
Also, please note that the students should focus more on the graphic design rather than a text design. To avoid confusion, Diet Coke has removed the font/typography elements from the FTP site so that students focus more on the graphic design itself.
Please also visit www.DietCokeCFDA.com (Username: design Password: contest) to download the full STAYEXTRAORDINARY inspiration guide, as well as guidelines for logo usage.
The due date to submit the design directly to DIET COKE is Monday, April 23rd. Please follow all instructions on the attached project brief.
Best of luck!