i-D International Footwear Competition with Alberto Guardiani

i-D is proud to announce the official launch of their international footwear collaboration with Alberto Guardiani.

In 2010 Alberto Guardiani launched the Lipstick shoe, an immediate success throughout the fashion industry and a sell-out throughout Corso Como and Colette. Throughout Autumn/Winter 2011, i-D will be collaborating with the Italian shoemakers and launching a promotion, encouraging the international creative community to submit their own designs and be in with a chance of having their shoe selected as the next ‘Lipstick’ shoe!

The OPEN CALL is open for submissions of shoe designs from the 22nd September – 11th November. The ten most innovative shoe designs will be presented to a prestigious panel of industry superstars including i-D’s Editor in Chief -Terry Jones, Anna Dello Russo, Georgina Goodman, Sarah from Colette, Rubina – one of the Guardiani daughters, and Andrew Keith -president of Hong Kong’s premium department store, Lane Crawford.

The judges will invite 3 finalists to present their creations during an event at 10 Corso Como during Milan Fashion week, February 2012 and the winner will receive a cash prize of £5,000 and see their shoe become part of the Alberto Guardiani autumn/winter 12 collection, sold within the brand’s stores as well as key retail partners, Corso Como and Colette.

All the submission details can be found on http://www.i-Donline.com/2011/09/cinderthriller www.i-Donline.com/2011/09/cinderthriller They’re hoping to receive brilliant, inspiring and inventive entries.

Good luck!