The 2014 GAMMA Luxury Brand Management Forum

The 2014 Global Alliance of Marketing & Management Associations (GAMMA) Luxury Brand Management Forum will be held at the Chang Ki Won International Conference Hall, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea on April 28th, 2014.

This year’s theme “The Role of Service Technology in Global Luxury Brand Management” will engage speakers who are world authorities in the field of service technology in luxury brand management.  Speakers include Roland T. Rust of the University of Maryland, Ming-Hui Huang of National Taiwan University, Mihae Cho of Sejong University, Seong Yeon Park of Ewha Women’s University, and Tony Garrett of Korea University Business School.  The Journal of Global Scholars of Marketing Science and The Journal of Global Fashion Marketing are the sponsoring journals.

Registration is available until April 21, 2014.  To learn more and to register, please visit the GAMMA website here, and the Korean Scholars of Marketing Science here.

GAMMA may also be contacted directly at cs2.ys@yonsei.ac.kr